毕马威：营销与财务：推动创新还是落后？（英文版）

Economic headwinds have arrived, and chances are, you’re not prepared. According to this study, only 10% of marketing leaders strongly believe their marketing investments, whose reins are often held by finance, position them to emerge from economic turmoil ahead of the competition. Worse, marketers know finance puts budgets, including the marketing spend, under the microscope in times like these. Yet marketing is expected to help the company weather the storm, get ahead of disruption,