InMarket：2025年美国返校季购物行为与消费趋势研究报告（英文版）

An overwhelming 77% of respondents said higher prices have influenced their spending plans for back-to-school shopping. Thishighlights the strong impact infation continues to have on consumer behavior and underscores the importance of value in 2025.lnresponse to rising costs, 88% of shoppers plan to seek deals or special offers, while 58% say they'l opt for less expensive alternativesThese shifts indicate that consumers are actively trying to stretch their budgets while maintaining essent