泊客电商（Pacvue）：2024年第四季度零售媒体数据基准报告（英文版）

For the advertising industry, the New Year seems to officially start with CES. This year, the Pacvue team was there and witnessed all sorts of new and exciting innovations in the industry, especially in retail media CTV, and anything AI. With over 200 retail media networks and growing, the state of the industry is healthy—and moving faster than ever. Despite all the options, most brands and agencies still go with the tried-and-true players in the space. Emarketer predicts that Amazon will tak