Accenture：2024年重塑增长：唯有激进者才能生存报告（英文版）

In a landscape of dwindling financial returns, encroaching tech giants and an increasingly fragmented digital market, only radical reinvention can help ensure survival and success. Marginal strategies adopted by traditional media companies have had limited impact. To do well in this adverse business scenario, it’s time for bold change. Here, we explore how traditional media and entertainment companies can achieve profitable growth by undertaking significant transformations.