泰雷兹（Thales）：2025年数字信任指数：数字体验对消费者信任的影响研究报告（英文版）

Trust is a two-way relationship. In today’s digital age, it is hard to build and easy to erode. Last year’s Digital Trust Index examined the delicate balance between a frictionless user experience, security, and the increasing importance of data privacy in shaping how trustworthy a brand is perceived to be. However, this year’s findings reveal a significant shift: consumers are currently shouldering the responsibility of building trust with brands. Consumers are required to navigate complex c