Digital Commerce 360：2024年B2B全渠道最佳实践现状报告（英文版）

B2B buyers aren't just one-trick ponies when it comes to makingdigital purchases for their organization.Ongoing research from Digital Commerce 360 supplemented byadditional industry research from McKinsey & Co. shows that all themultiple channels buyers use to purchase goods and services fromsellers now either begin and end entirely online or include at leastone digital touchpoint.Today, B2B buyers use about a dozen digitally focused saleschannels to engage with sellers. That's up from 7