Emarsys：2025年欧姆尼汉尼保留与忠诚指南报告（英文版）

To say the world has undergone seismic change over the past four years is an understatement. And yet, as the stats below indicate, Incentivized Loyalty, Inherited Loyalty, and Silent Loyalty have experienced minor variations from 2021–2024. In contrast, Ethical Loyalty and True Loyalty experienced some growth. Both loyalty types have increased by 7% and 6% respectively from 2021–2024, reflecting a shift towards ethical purchases and stronger brand connections. This suggests that discounts and