ExchangeWire：2024年下半年全球传媒行业动向报告（英文版）

The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, industry debate (were those CTV rumours right or wrong?…), and the continued revival of investment in the sector. Following on from our H1 report, once again we survey the agency, brand, publisher, and technology professionals that comprise the ExchangeWire audience, for their take on the landmark issues of the