Emarsys：2025年全球消费品参与报告（英文版）

In this era, brands differentiate themselves by creating a dialogue with consumers, taking an omnichannel approach across the entire customer lifecycle. For this type of engagement, a foundation of connected data across every touchpoint of a business — as well as the ability to understand and leverage that data — is essential to success. How are CP brands navigating this new era? What are their priorities around enabling their data strategy, and what role does AI play? Which channels are bran