Optimove：2023年消费者夏季购物报告（英文版）

Consumers will buy early, unless retailers push them away Retailers need to be aware of consumer preferences and behavior when it comes to shopping for summer items. While consumers are eager to purchase summer items early, trust is paramount in getting them to take action. Retailers should also be mindful of marketing fatigue and tailor their communication methods accordingly. Additionally, understanding product category preferences is essential in determining whether consumers prefer to sho