IBV&Adobe&AWS：2025年AI赋能内容供应链：从生产瓶颈到投资回报率（ROI）跃升研究报告（英文版）

Despite initial optimism, the integration of gen AI into content supply chains (CSCs) has been slower than anticipated. Only 50% of organizations had achieved their planned AI adoption by the end of 2024, falling short of expectations.

Yet, enthusiasm is higher than ever. Almost two-thirds (64%) of organizations are more enthusiastic about gen AI’s impact on CSCs than they were a year ago. 84% still say gen AI can successfully scale the creation and delivery of personalized experiences.