GENESYS：2024年短信和消息应用程序实用指南报告（英文版）

Today, the opportunities to build a digital presence with customers are nearly endless. And SMS and messaging apps are a great way to do it. Consider the massive reach of SMS: With more than 6 billion smartphones, nearly everyone can send and receive SMS texts. Plus, more than 60% of US consumers want to text vendors for customer service. The number of people on messaging apps is also hard to fathom, but it’s even harder to ignore. Top apps each claim more than a billion global users — across