Intelligence Node:2023年电子商务市场主导的6大消费品趋势报告(英文版).pdf |
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2022 saw a jump in people shopping for consumer packaged goods online. Before the pandemic, eCommerce formed just 3% of total sales for the CPG segment- digital has progressed rapidly and exponentially since then. Post-pandemic shoppers have been steadily gravitating towards digital after the initial push of necessity-driven eCommerce purchases, making online shopping a part of daily life in the new normal. The convenience of choosing delivery times, quick access to a massive array of product
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