Qualtrics XM Institute：2024年全球消费者反馈渠道调查报告（英文版）

As part of Qualtrics XM Institute’s 2023 Global Consumer Study, we asked more than 28,000 consumers if and how they shared their experience following a good or bad interaction with an organization. To understand how consumers’ preferred feedback channels have changed since 2021, we compared these results to our findings from the Q1 2021 Global Consumer Study. From our analysis, we found that: