DSI：2022年零售商广告平台的全部收入影响报告（英文版）

The above is one of the leading questions on the minds of members of the Digital Shelf Institute’s Executive Forum, an invitation-only community platform for Digital Shelf Executives of leading brands. Anecdotal evidence had been indicating that an investment in retailer ad spend drove business impact beyond that generated on the retailer ecommerce site itself. With member support, the DSI embarked on a study to ascertain the categories and levels of business value generated by retailer ad sp