DSI：2025年组织结构：电子商务的起源-以及它的未来方向报告（英文版）

When any new capability or channel emerges, it follows a similar “validate before you scale” type of methodology. Ecommerce started in much the same way. As Profitero showcases in its report, “Building a High Performance CPG eCommerce Organization,” ecommerce started as simply a capability embedded into an existing team. As buy-in increased, however, it moved to a sidecar or center-of-excellence model. And when it became more of a critical part of the business, it started to get integrated ba