Totem：2024年中国市场营销的10个关键问题报告（英文版）

There has been a major reshuffling of consumer priorities in the past several years, with trends flip-flopping as the economy has endured major adjustments. With China now starring down a deflationary recession, consumption patterns are responding to a more cautious mood. Prior to Covid, the middle class was upgrading rapidly from discount and value brands to luxury and leader brands. During this timeframe, spontaneous and emotional purchases became increasingly common. Luxury brands, togethe