Qualtrics XM Institute：2025年消费者对隐私和个性化的偏好报告（英文版）

As part of Qualtrics XM Institute’s 2024 Global Consumer Study, more than 23,000 consumers around the world shared their preferences for personalization and concerns with the privacy of their personal information. From their responses, we found that: + Consumers want personalization... Globally, 64% of consumers prefer to buy from companies that tailor [their] experience to [their] wants and needs. This preference is strongest in India, where 82% of consumers agree with this statement, and we