ExchangeWire：2024年全球上半年传媒行业动向报告（英文版）

The start of 2024 was truly a whirlwind. From legal spats between publishers and big tech over AI, to the return of big-ticket investment in the ad tech industry, and of course Google delaying cookie deprecation (only to reverse track in July and decide against outright cookie deprecation). To gauge industry response to these stories, we polled ExchangeWire Digest readers, composed of a global array of agency, brand, publisher, and technology professionals. In this report, we take a leaf out