Coursera：2023年基本技能手册：制造和汽车（英文版）

Digital transformation is not only a competitive advantage for manufacturing and automotive companies, but it also serves as a great equalizer between them and their customers. These companies must be ready to sell to digitally savvy consumers who do their own research before interacting with a brand and its products. That requires striking a balance between managing customers’ expectations, which might be high, and striving to exceed them. Companies can do this by providing: Transparent pric