Forsta：2021年有效在线调查的终极指南报告（英文版）

The email invite is the frst point of contact with the respondent, sothis is a crucial area for recruiting. Nothing improves response ratesmore than when an email recipient recognizes and trusts the nameof the sender. People are more likely to take a survey from someonethey know or have an existing relationship with. An email recipientwill, for instance, pay closer attention to items in their inbox thatcome from highly recognized brands-as these brand have areputation of trust.