Daxue Consulting博圣轩：2025年绿色内疚：中国可持续消费报告（英文版）

Under the reality of climate change, environmental sustainability is not just a PR strategy but a necessity. While we cannot neglect the large share of responsibility held by businesses on embracing sustainable practices, this report focuses on the consumers, as consumers have the power to sway businesses by shifting demand to greener alternatives. However, a consumer’s green purchasing decisions are also dependent on their understanding of sustainability, and we cannot make any assumptions o