Hanover Research：2025年市场研究现状报告（英文版）

In today’s volatile market, uncertainty isn’t fleeting — it’s a constant. Slowing growth, economic instability, and mounting pressure to prove ROI are pushing companies to reassess how they operate. That’s why 75% of companies now turn to market research for direction. It delivers the clarity companies need to navigate change, uncover opportunity, and act with confidence. The data proves it: companies that invest in market research are twice as likely to achieve double-digit growth. It helps