普华永道：2025年消费者之声调研：匈牙利消费者偏好分析报告（英文版）

Consumer concerns in Hungary are shifting, with inflation and geopolitical conflict declining as top worries, while fears around macroeconomic volatility are rising in the region • In Hungary, financial considerations, especially price, are driving purchasing behaviour, but taste remains vital – retailers must balance competitive pricing with high-quality offerings to win consumers • Around 60% of Hungarian consumers expect to increase their spending on fresh products while cutting back alcoh