领英B2B研究所：2024年营销人员品牌进阶指南报告：如何解锁B2B领域的最大机遇（英文版）

The age of B2B brand building is dawning. And for good reason – Brand investment unlocks an immediate and long-term competitive advantage, secures future revenue and enables companies to command higher prices and earn bigger margins. Brands are invaluable shortcuts that our overstimulated brains and risk-averse buying committees default to in almost all B2B purchase decisions yet 81% of B2B ads fail to gain adequate attention or drive recall. With roughly $30 billion spent annually on B2B adv