Salsify：2024年消费者研究报告-现代购买旅程（英文版）

The channels modern shoppers use to discover new products and brands are vast and diverse, which highlights the critical need for brands to make positive first impressions across the digital shelf. To forge an engaging experience that entices the click, you must optimize every touch point in which a shopper sees your products or brand elements. The secret to this process? High-quality product content that drives product discovery