Ajust：2024年移动测量的未来研究报告：步入下一代归因分析（英文版）

Today's mobile marketers are confronting a seismic shift in the mechanics of measurement andattribution. This new era for mobile marketing is the result of the privacy-preserving measuresintroduced by legislative bodies and businesses around the globe. The response from tech giantsto the emergence of these standards is a move away from the device-lD-based measurementthat marketers had traditionally relied upon for attribution and campaign optimization.