Skai：Advertising Trends：2024年第四季度趋势报告（英文版）

It is also important to remember that thisis not a random sample of accounts, and sotheir distribution can be non-normal in waysthat can shed more light on performance. Forinstance, using the median YoY growth-thepoint where half of accounts are higher andhalf are lower,independent of their sizereveals more strength in search and social thantheir total spending numbers would indicate.

What this means is that there are likely a handfulof large accounts that are negatively skewingthe topl