Pixalate：2024年Q2全球移动应用无效流量（IVT）基准报告（英文版）

This research report explores the evolution of IVT rates in the open programmatic mobile app ad marketplace over time, providing a comparison across global regions, analyzing IVT rates by device, and comparing apps across Google Play and the Apple app stores ➔ As of the end of Q2 2024, the IVT rate in the open programmatic mobile app ad marketplace reached 20%, marking a 10% year-over-year increase from the 18% rate recorded in Q2 2023. ◆ IVT rate for mobile apps is the highest across all pla