Emplifi：2025年消费者品牌社交参与情况报告（英文版）

About half of frequent social media users have made a purchase via social media in the past 90 days, showing that your most engaged followers are pretty likely to also be your most engaged followers. But what actually prompts them to buy varies quite a bit. What’s clear is that people trust people like themselves more than they do brands, and they expect brands to be responsive to the world around them. Also, though, just like for you, the bottom line matters to people. Give them special deal