TechTarget：2024短视频内容与买家旅程映射指南报告（英文版）

Over the past several decades businesses have had to keep up with an incredibly rapid pace of technological innovation. And although there can be risks associated with the adoption of any new system, technology or process, the most successful organizations have embraced digital transformation as a guiding force – fueling customer interactions, product development, employee relations and so much more. Marketers, in particular, have not shied away from evolving their strategies and tactics to t