Feedvisor：2024年Prime Day独家数据：独家品牌与自有品牌视角分析报告（英文版）

Amazon Prime Day has become more than a source of revenue — it is now considered a bellwether for the holiday season. From Forbes to Yahoo to eMarketer, last year’s mega event garnered significant attention as a precursor to holiday sales performance. In light of these new findings, brands have increasingly incorporated Prime Day into their fourth-quarter strategies to gauge category and product demand.