Optimove：2024年母亲节消费者购物偏好报告（英文版）

The survey reveals key insights into consumer behavior and preferences for Mother's Day shopping: Early Shopping Trends: Over half of consumers plan to purchase Mother's Day gifts at least two weeks in advance, with quality being a more significant factor than price. The majority are motivated by sales to shop earlier than planned. Preference for Quality and Personalization: Consumers prioritize quality and personalization over price when selecting gifts. Product reviews and ratings h