MMA：2024年通过购物娱乐引领亚太地区不断变化的商业格局报告（英文版）

Explore how consumer expectations and preferences are evolving and how brands can be part of the future of consumer and commerce.Shoppertainment Is Revolutionising Commerce in APAC - Are You Ready?For years, we've witnessed that content and entertainment have increasingly driven purchase decisions. Although discounts and promotions continue to be one of the most prominent purchase triggers, and are widely deployed across many brands, relying solely on these tactics may not help a brand di