Mediaocean：2024年广告验证的未来： 从负面到正面的模式报告（英文版）

In the rapidly evolving landscape of digital advertising, the way we verify - and value - advertising inventory has remained largely unchanged for nearly two decades. What began as a critical stopgap solution to protect brands and combat fraudulent activities has gradually revealed its inherent limitations. The traditional negative model— focused primarily on identifying and eliminating "bad" behaviors—needs to give way to a more nuanced, sophisticated approach that promises to tran