Flashtalking：2024年零售业社交媒体营销指南报告：利用付费社交广告提升品牌市场影响力和消费者参与度（英文版）

In today's technology-driven world, digital media has completely transformed the way consumers shop. Retail shoppers now demand a personalized, seamless experience to make the path to purchase as frictionless as possible. Yet, as consumers face increasing levels of "chronic distraction," they begin to filter out irrelevant or unengaging content—especially ads. It’s a time where the economy is under pressure, consumer data is shrinking due to privacy concerns, and marketing budge