RollWorks：广告领域的B2B广告投资：2024年基于帐户的成功报告（英文版）

In 2024, ABA adoption is on the rise, right along with B2B digital ad spending. eMarketer predicts that B2B digital ad spending will hit $18.34 billion in 2024, up from $15.96 billion in 2023—a solid 14.9% year-over-year jump. This shows the growing investment in digital strategies like ABA, which focus on precision targeting and personalized outreach. The boost in ad spend highlights a bigger shift toward strategies that go straight for the win: direct engagement with high-fit account