FINN Partners：2024中国女性主导高端旅行消费报告（英文版）

Despite the growing significance of Chinese female travellers, there remains a dearth of studies specifically dedicated to understanding the outbound travel behaviour of this demographic. Hence, the objective of this research is to dive into the prevailing and emerging trends that resonate with this dynamic and discerning market. Through our analysis, we also present archetypes that capture the values, attitudes and behaviours of this increasingly diverse segment.