DSI&Profitero：2024年定义内容有效性：内容成熟度如何帮助品牌更好地满足消费者需求（英文版）

Consumers desire accurate, descriptive, experiential product content that tells a story — not just the bare minimum — and brands want a better understanding of what types of product detail pages (PDPs) drive results. According to Profitero’s “The Digitally Influenced Shopper” report, eight out of 10 U.S. shoppers say their retail purchases are influenced by digital touch points, and seven out of 10 are more likely to purchase an item because of its online content or reviews rather than in-sto