泊客电商&Helium 10：2025年欧洲市场Prime Day及亚马逊年中基准报告（英文版）

Brands Increase Prime Day Spend & Prioritize Day 1 Campaigns As Amazon doubled the duration of its Prime Day promotion for the first time, EU brands boosted their average daily spend +17.2% YoY to capture additional shoppers, funneling most of that spend into Day 1 campaigns and then dividing the remainder of their budgets more evenly across the next three days of this year’s extended Prime Day period