DLG&Re-Hub：2024解码中国奢侈品营销节点：七夕（英文版）

Following a robust 12% rebound in 2023, China’s luxury market is only expected to grow by a low-single-digit in 2024, confirmed by the Q1 earnings of most luxury companies. Consequentially, except for a few very well positioned maisons, growth in China from most luxury brands has begun to stagnate and made the revenue peak of 520 even more critical. Coming on the heels of Lunar New Year and Valentine’s Day, the 520 festival traditionally is one of the biggest revenue peaks in the year along w