WundermanThompson：2023年美国黑色星球五报告（英文版）

As we move from summer to fall, there is one huge event lying on the horizon for brands and retailers… Black Friday. But listening to what consumers say, you’d start to think that perhaps Black Friday’s days are numbered. 42% of US consumers found Black Friday 2022 anti-climactic, while the same percentage were disappointed with the offers available. Whatever consumers say, Black Friday – and the ever-increasing period around it – still form a vital part of brands and retailers’ survival