Optimove：2024年消费者夏季购物报告（英文版）

The Optimove 2024 Consumer Summer Shopping Report offers a comprehensive analysis of the current trends and behaviors shaping consumer shopping habits in the United States, particularly regarding summer shopping. The survey underscores a significant shift toward a blend of Research Online and In-Store Purchasing (ROPIS), confirming it as the default shopping approach for many. The Optimove 2024 Consumer Summer Shopping Report highlights overall evolving shopping behaviors. Gen Z and Millennia