Sprout Social：2024年社媒内容策略报告（英文版）

Consumers have an insatiable appetite for content—even as the social media ecosystem becomes more complex. At the end of 2023, 38% of all social media users anticipated they would use more platforms in 2024.** All signs point to that prediction being spot-on. Compared to six months ago, most social users are just as engaged or interact with brand content more often on social. Despite AI-generated content inundating feeds, emerging networks adding even more channels and hyper-personalized algo