Mediaocean：2025年H2零售广告市场报告（英文版）

Retail marketers are heading into the second half of 2025 with a steady hand, as the majority plan to maintain or increase spend across key media channels. However, retailers appear to be allocating spend more selectively. CTV leads the pack, with 57% of retail marketers planning to increase investment—up 4% from earlier this year. This continued momentum reinforces CTV’s full-funnel capabilities and ability to reach audiences in premium environments, making it a natural choice for retail bra