Contentful：2024年数字营销内容策略指南白皮书（英文版）

Customers expect brands to have an identifiable personality and style. They’re also more likely to engage with brands that cater to their own preferences, including how they like to consume and engage with content. Customers today want tailored content experiences that span across the various digital devices and channels they use and are available when they want them. Every touchpoint, be it an ad, a social media post, or a connection with customer support, has the potential to generate a pos