CXG集团：2025年顾问效应：重新定义客户顾问驱动卓越零售表现报告（英文版）

The automotive industry is increasingly drawing inspiration from successful retail brands, adopting their marketing strategies, customer experience methodologies, and branding techniques. We touched on this in CXG’s automotive piece, entitled “The Automotive Customer Journey: Rewriting the Retail Playbook”. In some cases, certain automotive brands are matching retail brands in achieving superior emotional resonance through these marketing strategies, as shown in the Landrover example. Traditi