Snowflake：2024广告、媒体和娱乐公司如何利用第三方数据来增强分析报告（英文版）

Third-party data, which is data that comes from sources external to an organization (for example, from public sources or data vendors) enables agencies, media companies, game publishers, and advertising technology (AdTech) companies to resolve customer identities, enrich profiles, improve campaign performance, and optimize user experiences. However, traditional methods for sourcing third-party data can be inefficient and unsecure, may not scale, and require extensive engineering work before t