Tinuiti：2024年第三季度数字广告基准报告-谷歌、Meta、亚马逊等公司的季度趋势分析（英文版）

Google advertising growth slowed across both search and YouTube in the third quarter, as each ran up against tougher year-ago comparisons heading into the back half of the year. While Facebook spend growth edged up from 4% in the second quarter to 5% in Q3, Meta growth slowed overall as Instagram spend rose 14% in Q3 compared to 24% in Q2. Amazon Sponsored Products stood out in Q3, as growth nearly doubled from 8% in Q2 to 15% in Q3. The third quarter was helped along by strong growth in inve