GlobalPETS：2020年国际宠物杂志报告（3月刊）（英文版）

Omotenashi – the customer is god A statement that set the ball rolling: a brand has to have purpose. When that is established, the brand has to keep acting on it. Purpose is enhanced by authenticity and transparency, enabling an essential level of trust. And trust is the basis of your customer relationship. But there is more to achieving that kind of relationship. Until now, the idea has been to treat a customer like you want to be treated yourself. But you need to treat your customer the way